Getting More Bang for Your Buck--E-mail Outreach and Landing Pages

Katya Andresen of Katya's Nonprofit Marketing blog has a good post on six steps to better email outreach. One of her pointers is to use a landing page in your e-mail. That is, have a link in your email that sends readers to a specific page in your site or blog. This is useful for a couple of reasons. First, you can easily measure the success of your email campaign... Read more →

A Seriously Creative Ad!

I have no idea how much it cost to produce this ad, but it's pretty damn creative and attention-grabbing. I'd be curious to know what it took technologically to pull it all together and the cost for doing it. Might not be as much as we think. I did have some trouble with the streaming--it worked much better once the whole thing had played its jerky way through and then... Read more →

Could Soliciting Criticism Actually Boost Your Rating?

Guy Kawasaki reports on a UCLA study he found, "The Availability Heuristic in the Classroom: How Soliciting More Criticism Can Boost Your Course Rating." According to the study, two groups of students were asked to evaluate a course. The first group was asked for 2 ways to improve the course and the second was asked for 10 ways to improve. Interestingly, the group that was asked for more criticism actually... Read more →

Made to Stick Part Three: Sticky Ideas are Unexpected

Quick--which chair do you notice in this photo? Odds are, it's the red chair. But why does it stand out? Because in a sea of gray chairs, all the same size and shape, the larger red chair is unexpected. It violates the pattern set by the other chairs and our brain immediately notes that there's something different in the photo. Our brains are wired to notice novelty, to take note... Read more →

Made to Stick Part Two: To Make it Stick, Keep It Simple

Think about the last time you were reading e-mail and talking to your partner at the same time. If you're honest, you'll recognize that you were really only paying attention to either reading your e-mail or talking to your partner. The other activity was happening on auto pilot. Our brains simply can't apply full attention to more than one idea or activity at a time. That's why Chip and Dan... Read more →

Making Messages Stick Part One: Introduction to "Made to Stick'

Back in November I was doing some thinking on Malcolm Gladwell's notion of "sticky ideas"--those messages that are really memorable and spur people to action. While Gladwell did a great job of describing what happens when messages are sticky, he didn't spend a lot of time talking about how you can actually make your message sticky. Fortunately Dan and Chip Heath decided to dig into this topic a little more... Read more →

Potential Donor Looking for Nonprofit Wish List

Sarah of Freedom for IP is looking for a way to create a "nonprofit wish list" similar to an Amazon Wish List that allows her to: Create a list that she could give to friends, family, etc. where they could donate money to support one of her favorite nonprofits, in lieu of giving her gifts. She's interested in unrestricted giving (and aren't all nonprofits looking for those opportunities?) so existing... Read more →

The Rise of Doing Good Among Youth

YPulse, which offers daily news for marketing to Generation Y, has published Part One of their Year 2006 in Review. At the top of the list is "Doing Good" and the rise in public/private partnerships for social change as part of youth marketing efforts. The article includes some links to other resources, which might be useful to nonprofits that do a lot work with and for youth. Michele Read more →