A couple of interesting studies re: email use and our responses to it, via Jeremy Dean of PsyBlog. The Impact of Capitalization and Emoticons on Perceptions of Email Apparently, depending on your personality type, proper use of capitalization and the use of the smiley emoticon can make you seem more likable. According to one study cited by Dean (Byron and Baldridge, 2007): They found that, sure enough, using correct capitalisation... Read more →

Katya Andresen of Katya's Nonprofit Marketing blog has a good post on six steps to better email outreach. One of her pointers is to use a landing page in your e-mail. That is, have a link in your email that sends readers to a specific page in your site or blog. This is useful for a couple of reasons. First, you can easily measure the success of your email campaign... Read more →