Sticky Ideas and the Tipping Point

Yesterday we talked about the three types of people necessary to move an idea from "that's interesting," to "I must HAVE it!" as it relates to helping nonprofits adopt new technologies. Today, I want to explore one more area from Malcolm Gladwell's The Tipping Point that's relevant to this conversation--the concept of "sticky ideas." While we need the right kinds of people in an early adopter group engaged in "selling"... Read more →

Why Blog?

We've been talking here lately about helping nonprofits to see the value in blogs. Fortunately, CK has come to the rescue with the results of her recent reader poll asking "What is the single greatest point of value you receive from blogging?" This fabulous collage is a montage of the answers she received. (You can get a PDF of her full report here.) Very visual and striking--captures a lot of... Read more →

"From Struggle to Strategy"

Via TechSoup, I'm reading an interesting study, Online Technology for Social Change: From Struggle to Strategy, prepared by dotOrganize, a project organized to define best practices and provide strategic direction and information to support social change organizations in their use of technology. The report "compiles insights from more than 400 social change organizations" and I think adds some things to consider, given our previous discussions about the Second Wave. According... Read more →

Innovating Along the Curve

So on Friday I was doing some thinking about the diffusion of technology into the nonprofit sector. In other words, what will it take for us to reach critical mass in the use of social networking/Web 2.0 technologies? One area that I think deserves a closer look to remind us of where we've been and where we're going here is Everett Roger's Diffusion of Innovations Theory. Diffusion theory examines five... Read more →