I've written before about the importance of monitoring your online reputation. In today's economy this is even more important, both for individuals and organizations. Here's a nice article on strategies for monitoring your social media presence in 10 minutes a day. (There's some argument as to whether or not 10 minutes is a realistic timeframe, but still this is a do-able daily list).
The comments offer a few additional ideas, such as setting up RSS feeds to monitor blogs in your industry or occupation where you can go to observe, interact, comment, etc. As we discussed during last year's Comment Challenge, online interactions are another important aspect of brand building.
This is a great question--anyone have suggestions for how they do this?