I'm not going to be able to attend this (prior commitments, not Twitter Hating), but thought it was definitely worth passing on, via the Fistful of Talent blog.

Jessica Lee from APCO Worldwide will be hosting a Twitter UnPanel tomorrow afternoon at 12 noon, Eastern time:

Here's the idea behind using Twitter and this UnPanel... You've probably attended a conference before and realized that it's the wisdom of the crowd that often makes the experience rich. You share with the people around you, regardless the topic, and learn from the real experts - actual practitioners. And the UnPanel plays into that same notion by cultivating ideas from the experiences of participants - just via Twitter though - to create true value, and actionable steps for everyone. We all talk a lot about social media, and there's endless analysis... but our goal through this one hour UnPanel will be to share practical steps for creating a culture that's ripe for social media.

All you need to do to jump in on the action? Click here to join the event and watch as the discussion unfolds. You can watch from the sidelines as the tweets start flowing, or you can join in by making a comment or asking a question - just don't forget to include the hashtag "#social media." Afterward, the guys behind hastagsocialmedia.com will post an event summary which will be archived.

So here's what we'll be tweeting about - and don't forget, you'll be the ones who actually make this work -

• To create an organizational culture that is ripe for and adopts social media, how are you addressing the digital divide with both employees and customers/clients?

• In the social enterprise, what are the skill sets, attributes and values that your employees must embrace?

• What items are needed to create an action plan to adapt your corporate culture for social media? Who needs to be involved in decision making?

If you attend, let me know how it goes. I'm curious to see how things go with both the UnPanel process, as well as the content of the conversation.