Despite the fact that I regard blogging as necessary to both my professional development as well as my ongoing personal branding, it's clear that in the past few months, I've fallen down on the job. I've actually gone over a week without posting on several occasions, which is just not my style.
Here's some of what seems to be getting in the way:
- Work and lots of it. I am just swamped with projects right now, many of which have not lent themselves to blogging. Or at least I haven't found any inspiration in them. They are things I need to get done in order to move on to the next thing I need to accomplish. Reflection has taken a back seat to action, something I always warn against, yet here I am, doing it myself.
- Blogging for clients. I agreed to maintain a blog for one of my clients, which has sucked up some of my overall blogging energy. I find myself keeping an eye out for stories to put on my client's blog and in doing that, have less time to spend here.
- Mental clutter and the fact that not all of my fixes seem to be working. The multitasking, in particular, continues unabated.
Mostly it's the work though. Seriously, by the end of the day I have nothing. I've tried writing in the morning, which is generally my better time for thinking, but even that hasn't worked well. I start to think about all that I need to accomplish and the next thing you know, I'm working on my "to do" list.
Aside from the fact that I feel like I'm letting people down by allowing my blog to go stale, I can feel that I'm going stale too. Not good when you make your living from your ideas.
I have no solutions right now. This is more of a diagnosis kind of post. Or at least an acknowledgment, which is always a good start. Maybe it will open up some new lines of thinking.