Pixar University on Learning and Working in the Collaborative Age
Start Something

Avoiding "SpeedFit" Syndrome

This video cracks me up. It's a product video for a treadmill that "walks/runs" the streets while you're treading on it. Because apparently it's too hard to just walk or run ON the street. Instead, we need a tool that does the same thing as walking or running, but is heavy, clunky, hard to turn and makes you look like an idiot.

This is what we do sometimes when we try to incorporate social media into learning and work without thinking through the work process and how it feels to the learners. We impose a clunky tool on top of a process rather than redesigning the process so that using the tool feels as effortless as running. Then we're shocked when people don't adopt the new tool.

The next time you're tempted to throw up a wiki, join a social network or set up a blog without really thinking things through, remember the SpeedFit Treadmobile and think again.


Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)