The Rise of the Wired Fundraiser
Webinar Round-Up: Results of Survey and Resources for Successful Webinars

Want to Go Viral with Your Videos? Check Out this Report

Via Mashable, comes this report from Tube Mogul, Web Video Marketing--Best Practices.

Some key take-aways:

The "Secret Formula"
They've devised a "secret formula" for developing an online video:

"Secret Formula"  - .5C + 15.M + .20T + .15P = Success

50% C = Content and Production - this is storyline, style lightning,  production, etc.
  15% M = Metadata - the text title, keywords, descriptions,  and categories that help people find your video
  20% T = Thumbnail - the packaging which draws people in when  displayed on the page
  15% P = promotion - just good old fashioned marketing

In other words, about half of what goes into creating a successful video is making sure you have great content that's well-produced. The other 50% comes down to your packaging and marketing of the video and the strategies you use to help people find it.

Apparently these are the things that "sell":

  • Humor
  • Avant-garde videos
  • Talent
  • Celebrities
  • Kitsch:
    • Special effects - the Ray Ban sunglass catching video is a great example.  In general, any video that generates debate generates viewers
    • Animal/pet tricks - man is drawn to animals just as he is to fireā€¦ it's hard to explain, but it seems to have to do with primitive wiring in the brain
    • Cute kids - one of the draws of online video is that real people capture real moments, and nothing is as straightforward as a child just being herself
    • Repetitive, catchy music - certainly not a new concept, but with infinite channels come many more opportunities to put up the experimental jingle
    • Physical injury - thank goodness it's not me!
    • Pranks - thank goodness it's not me!
    • Spoofs - ride the coattails of the tried and true
    • And of course, sex always sells

Lots more info where that came from. When you read the report, be sure to check out the chart on different video-sharing services, particularly the demographics column. 


Feed You can follow this conversation by subscribing to the comment feed for this post.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.


Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)