Have you ever tried to explain social bookmarking to a non-techie? A little frustrating, to say the least.

Well, the crew at Common Craft once again brings technology to the rest of us with their latest 3.5 minute video on social bookmarking--more specifically, on del.icio.us. Lee LeFever and his wife Sashi continue to entertain and edify with their white-board style of clarifying Web 2.0, although this version is missing the "Boo/Yeah" that Lee has become known for. Another great resource for helping non-techs understand the power of Web 2.0.

While we're on the subject, I'd also encourage you to check out Beth Kanter's screencast on tagging (a key feature of sites like del.icio.us). Also check out other videos in the Common Craft Plain English series, including:

• RSS in Plain English--the one that started it all.

• Wikis in Plain English--My post on the video has some additional resources if you're interested.

• Social Networking in Plain English