The latest task in Darren Rowse's 31 Days to Building a Better Blog project was to audit my About Page.
One of the key pages on a blog is the about page. This page is often used by new readers to a blog to gather information about you and your blog and based upon what they find on this page they could be making a decision as to whether they’ll subscribe to your blog or not.
As a result, your About Page is a key conversion page on your blog and it therefore needs to be reworked regularly.
As a result it’s essential that you provide up to date, useful and well written information on this page.
Include compelling reasons for people to keep tracking with your blog and provide them with the means to do so within the content (RSS, newsletter etc).
Based on feedback from my first-time reader audit, I had already changed the title of my About Page to be more "descriptive." Rather than calling it a "Newbie Guide to The Bamboo Project," you'll now see in the sidebar that the link to that page says "Wondering What this Blog is All About? Start Here!"
But after reading Darren's guidelines on what to include in an About Page, I knew I needed to do more work. So here are my key additions:
- A section called "What Is a Blog and How Do I Use It?"--This includes a brief description of a blog and how to use tags, RSS and archives to access content.
- A section on Commenting--Step-by-step instructions on how to comment, including notifying readers that I use a spam catcher that adds an extra step. I also encourage readers to email me if they have problems.
- A Section on RSS and how to use it--I followed my own advice and added a section on how to sign up for RSS. I reference it in my About Page, but you'll see in the left sidebar that I've also added it as its own section. Again, I tried to make the title as descriptive as possible--"Want Automatic Notification When I Add New Posts? Read More Here!"
According to my stats, my newbie page is one of the more popular pages on my blog. Although it's too early to tell, I'm hoping that these additions make it easier to use the site. What I may start doing is sending the link to new readers when I respond to their comments, in case they haven't taken a look. I may also conduct some kind of reader poll at some point in the future.
Also, keeping with my pledge after yesterday's assignment, I'm going back to a few posts to add in this new content.
A couple of additions to our 31 Day Challenge, including our first guy:
- Brent MacKinnon
- Alex Miller
- Nancy Riffer--Be sure to drop by Nancy's place to welcome her to the blogosphere. The 31 Day Challenge is what motivated her to start her own blog, Freelearning, and I think it looks great! Remember how motivating comments can be when you're first starting out. . .
Also, be sure to check out what all of our participants are up to (you'll see them listed in the right sidebar). People are really getting into this.