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New Report from Pew Says that Half of Americans Are Only Occasional Users of Modern ICT

Via Neville Hobson, highlights from a new report from the Pew Charitable Trust, "A Typology of Information and Communication Technology Users":

  • 8% of Americans are deep users of the participatory Web and mobile applications
  • Another 23% are heavy, pragmatic tech adopters – they use gadgets to keep up with social networks or be productive at work.
  • 10% rely on mobile devices for voice, texting, or entertainment
  • 10% use information gadgets, but find it a hassle
  • 49% of Americans only occasionally use modern gadgetry and many others bristle at electronic connectivity

The report lays out 10 major groups of users divided into "elite" users, "middle of the road" users and those with "few technology assets":

10groups   I haven't had a chance to dig more deeply into this yet, but it looks like there could be some interesting implications in this that I plan to tease out later.

More info at TechCrunch.


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