The Rise of Doing Good Among Youth
YPulse, which offers daily news for marketing to Generation Y, has published Part One of their Year 2006 in Review. At the top of the list is "Doing Good" and the rise in public/private partnerships for social change as part of youth marketing efforts. The article includes some links to other resources, which might be useful to nonprofits that do a lot work with and for youth.
Michele
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