This traveling Carnival of Nonprofit Consultants brings you the best blog postings on nonprofit issues. For this week's event, I asked bloggers to advise on how already over-taxed nonprofit communicators can handle the ever-expanding menu of communications channels, especially social networking tools, and what social media have the greatest potential for nonprofits.
I received so many useful responses that I have to break the rule to limit my Carnival to seven post references. I just can't do it -- you'd lose out on too much valuable information and insight.
Some great posts that point to a few key themes when it comes to using the new breed of tools:
- Understand what you're trying to accomplish with social networking tools and find the tool(s) that work best for both your needs and your "voice" as an organization.
- Experiment with the tools and look at what other organizations are doing to get a sense of what works best for your organization. This will also help you keep an eye on what's coming and what you're organization needs to do in order to adapt.
- No matter what tool(s) you use, find and communicate your authentic voice as an organization. People can see through inauthentic work a mile away.
Be sure to check it out and contribute your voice to the conversation.