I've been busy on another project, but was interested to find this effective little piece of marketing through Seth's blog. Created by London-based "creative company," Poke, it was designed to help people get a little perspective on their wealth and to support Care International.
Just click through, put in your annual income and then get your "rich list" rank. Then, it's all about choice:
"Many peoples lives could be happier if you donated just one hour's salary (approx $34.72 - UK estimate).
All you have to do is make a choice.
$8 could buy you 15 organic apples OR 25 fruit trees for farmers in Honduras to grow and sell fruit at their local market.
$30 could buy you an ER DVD Boxset OR a First Aid kit for a village in Haiti.
$73 could buy you a new mobile phone OR a new mobile health clinic to care for AIDS orphans in Uganda.
$2400 could buy you a second generation High Definition TV OR schooling for an entire generation of school children in an Angolan village."
Cool on a lot of levels.