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July 12, 2011

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Apps like these really show the possibilities of tablets. And I certainly agree that high-end design like this in e-learning apps would be fantastic. But it all boils down to economics. To sell an app for 4.99, or even 14.99, and be able to just break even after paying a former Pixar designer and his team, you have to sell hundreds of thousands of units, I would guess.

It could be done if you have a fabulously successful Chemistry 101 interactive app, or something similar that lots of people will buy. But for your average in-house course where most of us make a living the money just isn't there. These days, most folks are lucky if they have a budget for a dedicated Flash designer when Captivate is "good enough."

Agreed, Yoni, that the $4.99 price assumes sales volume and I totally hear you on the average in-house designer not being able to do this kind of work. At the same time, I'm wondering if other factors won't push us toward creating this kind of thing. There was a great article in the Harvard Business Review on hyperspecialization and how companies can now outsource different kinds of work to hyperspecialists. I wonder if elearning might not go in this direction, rather than having in-house designers. . .

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