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Yes, great post!! You've said it so well, something that can't be repeated enough!

Thanks, Rachel!

Michele, this is a great reminder for all of us - and I love that the infographic concisely explains my ongoing hate relationship with university websites. It's absolutely true that we must deliver what are visitors are asking for, rather than what we feel like sharing, especially if we want them to do business with us.

Hi Lisa--I have to say that I laughed out loud when I saw the graphic. My 18 year old is heading off to college next week and every time I go to her university's site to find something, I can't because of all the useless crap that's on the front page and the poor navigation. Don't even get me started on how deep you have to go to get to info on how to pay your bill! You would think they'd have a big fat button that says "PAY TUITION HERE!," especially in a recession! :-)

Michele, thanks for the suggestions on how to find out what people are looking for on your site. I'm going to have to check out the page views for the new website I designed for my school and see if I made good decisions!

Let me know what you find out, Claire!

Good post Michele - very relevant, especially now when most people work on the cusp of information overload.

Interesting thoughts re: use of Google Analytics. Here's some food for thought: recently, I did some SEO work for three separate organizations. As I normally do, I checked their GA metrics. Sad to day in all three cases, the use case that most visitors carried out was Google >> [Company X] Index page >> Current Vacancies...


That's a sad sign of the times, Michael. . .

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