A few months ago I wrote about a blog post from Seth Godin on the death of the resume. This morning I had an email from Jeff Widman one of the people who responded to Seth's call for interns, pointing me to this very non-traditional resume he submitted to apply for the job. Apparently with a few tweaks, he also sent his "resume" to a number of other people as well. While Jeff didn't get the internship, he did get a chance to work on another project with Seth as well as offers for several other opportunities.
This is another example of getting creative in building your personal brand. The presentation itself is clever and quick, although you'll note from his blog entry that it took Jeff 50 hours and a full notebook of ideas to put together. It also has "legs"--note that I'm embedding it here, adding to Jeff's "Google Juice," and giving him exposure to another audience. The fact that Jeff emailed me to point me to his presentation is pretty smart too. He found me through a trackback to Seth's original post and figured that if I was interested in the idea of non-traditional resumes, I'd be interested in looking at his.
Jeff is who we're competing against in the job market, folks. In some niches we might still be able to get away with the same old same old for awhile, but I don't think that will last for long. This is another piece of that online personal branding and digital identity we've been discussing that becomes increasingly critical in order for us to get noticed.